Digital SEO Marketing - The Fight to find out what Google is actually 'not providing' you


Digital SEO Marketing is a tough and intricate area, and some of the ways that makes it even tougher is the way that Google is making it harder to find information. I am not actually one to grumble about the way that Google evolves - largely they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still frustrating. So what am I grumbling about here? Well let me try and explain it this way.

Irrespective of how you plan to structure your keyword research, it all begins with a certain core idea, one that you ought to develop by looking through your metrics and Google Analytics.

The thought is that from this principal idea and keyword, you then build a seed list of terms, expanding through related terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to reduce the access to the data obtained by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This suggests that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account so as to use Google's proprietary information.


There are a variety of good keyword research tools available in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the quickest ways to learn the real metrics for many specific niche areas. The main issue that is brought up by this is how it influences the small businesses in Sunshine Coast that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Sunshine Coast on1300 595 013 or visit,internetmarketingexpertsSunshineCoast.com.au

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