Internet Marketing Sunshine Coast - What will 2016 hold for local small business?
Internet Marketing Sunshine Coast is a
sophisticated task, and as we enter into 2016, people are in a frame of mind
where they reflect back on the year that was 2015, and try and work out what
life holds in store for them next. This is of course, impossible. You can certainly
never find out what is around the bend, but if you find out the vital parts of
the past and look for patterns you can get a better understanding. This is
specifically true for SEO. I hope to try and point out to you several of the
major patterns that have been developing in 2015 throughout the Sunshine Coast
SEO industry and the globe. From this hopefully together we can try and figure
out where to focus our efforts, this will be especially beneficial if you are a
local Sunshine Coast business.
Think Local
This is the greatest emerging trend and it
is going to keep boosting in significance. This means that if you are an
Sunshine Coast business and you are looking for local users, then this is
fantastic. Launching with the changes from Google Pigeon, we saw an emerging
pattern that local Sunshine Coast searches were in fact ranking higher than
business with national headquarters, or even places on the other side of town.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more considering the recent Google search quality
ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are spending more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be arising even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing abroad and are beginning to emerge in Australia and it won't be
very long before they gain popularity in Sunshine Coast.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other easy
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Sunshine Coast business. 1 - you ought to be
observing growing trends, and make sure you have the capability to actually let
people pay - as an example, if you are yet to buy a PayWave or RFID reader for
your ship, then get one. And 2 - you can start making the most of the mobile
nature of paying. This means advertising and marketing, coupons and other
fantastic deals that you can send out to people on their phones and therefore
instantly into their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are discovering them locally now too, but they
are practically other ways of getting special offers to people locally. It
works through Bluetooth, or even a free Wi-Fi, and it simply provides
information or a discount to people who are connected or sign up to the Beacon.
This means that customers at your Sunshine Coast store, or even walking past
the area will be given more motivation to actually enter the store and make a
purchase. It's an ingenious promotion tool that will continue to grow in 2016,
but I wouldn't be surprised if technology and development changes this even
further throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for original ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
making use of these aps. It is incredible how individuals can keep reinventing
ways to get their business out there, and the same may possibly be done for
your local business in Sunshine Coast. Be creative and even explore what other
individuals have done, especially when it comes to social media - if you see
something you like, remember of it and find a way to incorporate a related idea
into you own ad campaign.
My last pieces of parting suggestions - and
these are things that you can do now, today - would be to sign up to a fresh
Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you
don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Sunshine Coast level, and also boost your authority and possibly even become a
resource for people. This goes towards your local SEO efforts which are key in
2016. So you will perhaps discover that the future actually looks great for
Local businesses with trends and technology promoting even greater interaction
at a 'community' level. This is great for Sunshine Coast businesses, so I hope
that you are as delighted as I am. With that in mind, if you are lo9oking for
more SEO advice, or are looking to enhance your SEO efforts, then contact
Internet Marketing Experts Sunshine Coast on 1300 595 013 or visit,
www.internetmarketingexpertsSunshineCoast.com.au
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