INTERNET MARKETING's Pidgeon carries good news for local Sunshine Coast businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you arae planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand most of the past updates for you to be organized the future, and the new changes in Pidgeon herald some interesting news for local Sunshine Coast businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is important to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that are using underhanded techniques or seeking to buy links-- it pushed again towards websites will need to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all resort to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Sunshine Coast business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Sunshine Coast store would be struggling with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small businesses were just giving up on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Sunshine Coast, is now more probable to rank a local Sunshine Coast business as a high result compared to one with a natioanal office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the most away from your business!

If you intend to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend investigating Internet Marketing Experts Sunshine Coast, call 1300 595 013 or visit at www.internetmarketingexpertsSunshineCoast.com.au